The Jewel Shoppe

www.IJOdiamonds.com

We adhere to full disclosure of each and every diamond that we sell. Ask us why this is important.

THE JEWEL SHOPPE GOES TO GREAT LENGTHS FOR BEST DIAMOND VALUES

John and Mary Snow, owners of The Jewel Shoppe, travel once a year to the diamond capitol of the world--Antwerp, Belgium--where two-thirds of the world’s diamonds are traded. While there, we have the unique opportunity to examine huge inventories of exquisitely cut diamonds to find the very best selections for our inventory. We hand-select each and every diamond that comes into our shoppe. Some people think one can look at a piece of paper and select a gemstone, but there’s no way to tell if that gemstone has fire, has life--the gemstone needs to say something to the buyer. If we’re going to put our names and reputation behind a diamond, we’re going to be certain it’s the quality that The Jewel Shoppe is known for. We also adhere to full disclosure of each gemstone and offer strict grading of gemstones.

The Jewel Shoppe has direct access to diamond sources worldwide and as a Master IJO Jeweler, we have access to five of the world’s finest Antwerp diamond cutters and suppliers exclusive to the IJO family. It is generally out of reach for single jewelry store to buy directly from Antwerp. One of the benefits of our being a Master IJO Jeweler is that we become a direct importer of Antwerp diamonds and can offer our customer tremendous savings.

Johnny and Mary Snow discussing a 2 ct. diamond. Pictured in the foreground is one of the largest colored diamond collections in the world.

Ornate government building in Antwerp

Johnny Snow looks on while an Antwerp diamond cutter works.

The Jewel Shoppe makes your diamond dreams come true!

FOR ALL OF LIFE’S CELEBRATIONS…

Why an engagement?

At one time, the engagement was as important as the wedding itself. Anglo-Saxons were used to stealing away their brides-to-be. Romance, wooing and engagements were not in the picture. But the families of the women insisted on being reimbursed for what was, after all, a working member of the family. The engagement signified the intended transfer of ownership from father to husband and also provided a period during which the “bride’s price” could be agreed.

Several centuries later the situation was in reverse and fathers were paying future sons-in-law, or their families, a “dowry” to marry off their daughters. The engagement was again a time for agreeing on the payment, or dowry.

Glad we’re in the 21st century! When your loved one says “I will”…the engagement begins!

Why an engagement ring?

The diamond was called the Venus stone by the ancients who compared its shining beauty with the planet Venus in the evening sky. Like the goddess, who was dedicated to love, the diamond in time became associated with sweethearts, and its mysterious inner fire was likened to the equally mysterious fires of passion. The Greeks called this stone “adamas”--eternal or unchanging, a declaration as to the depths of their emotions.

According to history, the diamond as an engagement ring began in 1477 with Maximillian of Austria and Mary of Burgundy. Max asked one of his counselors for advice in proposing to Mary. The counselor told him to give her a diamond. Max took his advice and proposed, slipping a diamond ring on her third finger, left hand. Mary said “yes” and a tradition was born.

We are diamond specialists. It is simply a matter of trust.

Johnny Snow polishing a diamond

During the past 46 years, The Jewel Shoppe has aligned itself with major diamond sources worldwide. We have also instituted a Diamond Program which takes out much of the mystery of buying a diamond, yet reflects the emotion of your purchase. We call it our 8 Point Diamond Program, which complements the 4 C’s of buying a diamond.

Our 8 Point Diamond Program:

Quality * Value * Service * Knowledge * Protection * Satisfaction * Financing * Confidentiality *

Finally, The Jewel Shoppe offers the 5th C of diamond buying “CONFIDENCE”.

Let the The Jewel Shoppe help create the perfect ring with your beautiful diamond for your special moment.

Appointments are available. Please contact: Mary@thejewelshoppe.com

views of Antwerp, Belgium